Originally, this brand represented a toothpaste, but the list of products has increased and nowadays it includes a large number of products within the field of dental hygien. It's owned by the large pharmaceutical company GlaxoSmithKline and has been around since 1973. They are especielly well known for the tricolor toothpaste (red, white and blue). The toothpaste is also sold in a popular edition, equipped with a pump, which many prefers to buy.